Public Relations in Enterprise Strategy †MyAssignmenthelp.com

Question: Discuss about the Public Relations in Enterprise Strategy. Answer: Introduction The report talks about the sustainability development approaches are followed by the company. BHP Billiton has been selected for the report. The report presents the key features and techniques used by the company. The strategies planned by the company are made with the help of stakeholders and other professionals. The report presents the example of sustainability development by explaining about the BHP Billiton. BHP Billiton is a leading global resource mining company. It was founded in 1885 and it has seen many ups and downs in the last past years. The company is expanding and flourishing its business day by day. The company serves the products worldwide. The Company is dealing in iron ore, coal, petroleum, copper, natural gas, nickel amp;uranium across the world. It is one of the biggest mining companies in Australia. The report talks about the way followed by the BHP Billiton to make sustainable development with the help of stakeholders and marketers. The report describes the soci al and environmental risk that the company goes through while making decisions to sustain in future. The report explains the design management criterion that is adopted by company for growth and success. Everything is planned keeping in mind to achieve a common goal. Overall, the report majorly focuses on sustainability development. It explains that how the company is maintaining transparency and accountability in the firm. The ethical engagement and corporation play a vital role in BHP Billiton. To develop ethical engagement the company must communicate with the stakeholders. They help in making decisions at every level. To develop the engagement the company adopts new approach and strategy. The main aim of the company is to engage deeply in the business activities and operations with other companies for its growth and success. The Company engages with large stakeholder to expand their business on a large scale. They follow this strategy in order to meet the long term goals and objectives (Linnenluecke, Meath, Rekker, Sidhu Smith, 2015). The Company engages with the stakeholders in many different ways. The company shares all the information with stakeholders which is related with business. Further, many activities are conducted in the business by the employees. This allows the company to find solutions to major problems and obstacles. The Company cooperates with those companies who have highly experie nced stakeholders. This develops the relations with the other companies in competition. They contribute to the society by engaging with the important issues (Mayes, Pini McDonald, 2013). Accountability and transparency in BHP Billiton BHP Billiton Company is flourishing its business since its existence in the market. The company is aware about the needs, expectations and requirements of its clients. This makes easy for the company to be accountable to its clients issues. The company is easily answerable to the clients. This helps them to satisfy the demands of the clients. The company is making effective strategy to make their clients happy (Woodside, Camacho Lai, 2013). The firm maintains good relations with clients. In this way, the firm can easily resolve the problems. The BHP Billiton is able to meet the requirements of the clients it develops and build strong relationship with them. This creates transparency and accountability between the company and clients. The clients are aware about everything that the firm is doing. They know the strategy that the company follows to meet growth and success in the market. The main objective of the company is to sell its products across the world. Through this transparenc y, the company maintains a report in which they write the working of the company that what they do, how they do, why they do in the working. This provides clear information of organizations functioning. Any member of the firm can see the report in order to get the idea about the company (Pellegrino Lodhia, 2012). Their contribution to the society is by ensuring the health and safety of the employee. They are able to meet with this risk by maintaining a report of the employees working in the firm. It is a challenge for the company to meet the demands of the society. The role of society is a very important thing for them. It provides them the license to operate. So it becomes very challenging for them to satisfy the demands of the society. The society has the power to make the company grow as well fall in the market. This creates the issue of societal risk. The Society shares the success of the business (Prno Slocombe, 2012). The strategies planned by the company to meet the demands of the environment are very effective and impactful. The company diversifies its resources to make the establishment easy in the future. To ensure that the decisions made are correct and relevant to the environment it presents it in front of corporate, contractors, suppliers, employees, etc (Epstein Buhovac, 2014) . They work together to make the necessary changes to sustain and growth in the future. The change in the trends becomes a challenge for the company. They have to make changes in their manufacturing process as the trend changes. They do every possible thing to develop and build in the market and satisfy the societal needs. They maintain a good relationship with society which helps them in a sustainable future. They are flourishing and expanding its business in order to meet growth in the future. This made them use the natural resources effectively and is able to maintain its license to operate in the market (de Villiers Alexander, 2014). Key concepts and techniques of sustainability development in BHP Billiton The key areas have permitted the growth and success of the business. BHP Billiton makes the strategy in such a way that it has an impact on its sustainable development. Its growth depends on the various types of decisions made by the company to achieve the goals (Sun, Zhang Chen, 2013). Their concepts relates with the decisions made by the stakeholders and higher authorities in the firm. The techniques followed by the company shows a path to make future decisions. This makes the growth of the company strong in the market (Fonseca, McAllister Fitzpatrick,2014). The company before implementing the plans for sustainable development checks and analyzes the different area such as: It is a strategy followed by the company to keep expanding its business in the future also. They make decisions with the help of stakeholders which allow them to maintain its growth in the market. They include all the aspects of business environment including safety, security, policy and strategic planning. They design the product by discussing the opinions of all the members of the organization (Klettner, Clarke Boersma, 2014). Sustainable development for BHP is to ensure that business is running smoothly and leading towards benefits of the organization. The management follows the instruction of the authorities. This leads in forming good and effective strategies for the companys development (Robins, 2010). The sustainability report of BHP Billiton is presented in two aspects: A full repot about the web- based details and a report containing the information of the company in a summary. They have a sustainable development policy which states their objective of being the company of choice and creating a sustainable area for the employees, stakeholders and other members working in the organization. The sustainable approach of the company depends on its commitment, standards and positions. It focuses on the key elements made by the stakeholders of the company (Steyn Niemann, 2014). Conclusion The report is based on the governance and sustainability of BHP Billiton. The company uses the various strategies and approaches to gain the long term success and sustainability. The company plans according to the demands of the society or environment. They follow various techniques of functioning which resulted in companys growth since many years. The report tells the social and environmental risk that company faces while making decisions for sustain well in future. The ultimate aim of the company is to achieve the goal and make an image and position in the market. 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